Get quantitative insights into customer preferences with brand and CSAT scores and predictive analytics.

User experience design considers every aspect of how a user interacts with a product or a service. This involves information architecture, predictive analytics, usability and interaction design.

At Iris, we help you measure all aspects of your existing customer experience using quantitative insights, so that you can boost your customer experience strategy using our ux solutions. There are various parameters that can be used to measure and assess customer behavior, and once measured, these parameters can be improved. For example:

• Net promoter score: reflects the percentage of customers who would and wouldn’t recommend your brand.
• Customer satisfaction score: reflects how satisfied customers are with a recent interaction.
• Customer effort score: indicates the effort expended by customers in completing a task.

To further improve user experience (ux), artificial intelligence or AI-driven applications are integrated to engage customers across multiple channels. The user experience solutions are designed to streamline data with a platform and automate decision-making for your business through channel optimization, thereby reducing operational costs and improving customer satisfaction.

The user interfaces of the future will have a conversation with the user, and not merely be a tool to display information. An interactive web design integrates applications into the web page and makes the interface more engaging for visitors. The high engagement is achieved by asking users to take actions of varying complexity when navigating through the interface. These actions may involve tasks such as playing an audio or video, clicking, voting, playing a game, entering their location, giving a voice command, posting a photo, answering a question or making a comment.

Digital interactive solutions help in implementing augmented reality (AR), virtual reality (VR) and spatial computing technologies to seamlessly integrate virtual content into the physical environment around us.

While VR isolates the user from the physical world and AR overlays the physical world, spatial computing enables interaction between digital content and the physical world. This is an emerging field and has huge potential to transform delivery models.

We are witnessing enormous shifts in consumer behavior and these shifts are likely to be the norm in the future, where the entire business must focus on offering exceptional experiences to the customer at every point of interaction. The core purpose of these experiences is about building a strong relationship of trust, value and dependency between the customer and the brand.

Some of the benefits of incorporating interactive technology solutions in your customer journey include:

Build a relationship of trust: interactive solutions enable your brand to create a series of positive interactions with your customer, so that they get a little more invested in your brand every time. Every interaction is a potential opportunity to make your customer feel more connected and cared. It also gives them a sense of stability and trust.

Improve personalization: interactions not only provide scope for brand engagement, but they also provide insights into customer behavior and expectations. You can measure and assess the user data to understand your customers better and identify new business opportunities based on their evolving needs.

Improve shareability: when customers have a positive experience with your brand, they want to share it with others in their circle. They want others to receive the same benefits. Interactive solutions let them share their experience seamlessly over social media.

Increase conversion: interactive solutions help your brand to connect with every customer with a personal touch and create a positive experience. Every such positive experience stays with a customer and helps them know that the brand understands their needs and cares for them. This eventually helps in achieving customer experience transformation, lasting brand impressions and better conversion rates.

Improve operational efficiency: with the power of AI and automation, interactive solutions help you deliver accurate and valuable information to end customers with very minimal human involvement. This lets you offer impeccable customer support and achieve high operational efficiency.

Deploy interactive technologies to gauge customer preferences, design products and influence decisions.

The different ways by which our interactive solutions can transform your business and influence the customers’ decision-making processes:

• Product development: product research based on user-driven opportunities using AI-driven customer insights that capture customers’ evolving needs.
• Marketing: brand evolution built on experiences that customers expect based on predictive analytics.
• Data and operations: enablement of customer-centricity at large scale by providing customers with visibility into internal processes and last-mile innovations.
• Sales: better analysis of the outcome of sales, letting you identify a defining moment in the customer’s life due to your product and service.
• Customer support: empowering customers to better handle issues on their own through AI-driven assistance.