An API ecosystem expedites customer onboarding

Transportation & Logistics

How APIs help in rapid customer onboarding

A global leader in logistics created an API ecosystem that significantly transformed its customer experience.


The client is a leading logistics and transportation services provider, ranked among the top 10 in the world.


Rapid onboarding of partners and customers; improve customer experience.

Tools and technologies

Azure, Dell Boomi APIM and oAuth 2.


The growing volume of business required the client to respond faster to market demands. On their current systems, it was a challenge for the support staff to onboard new clients and service their requests.

The client needed a solution that would help it respond quickly to diverse business needs, including:

  • Last mile shipment tracking and alerts across carrier networks
  • Quotes for multiple shipment options
  • Special fulfilment orders
  • Order personalization for seasonal surges


We proposed and developed a comprehensive API layer that allowed customers and partners to access client systems using APIs.

Customers and partners could easily track shipments and get quotes on their own. This reduced the need for support personnel to service routine requests. The team configured these APIs on Boomi’s API Management to enable seamless real-time integration.


  • Improved onboarding speed: 20+ partners per month
  • Enabled client to handle large volumes of requests, with a service capacity of 35,000 API requests a day
  • Improved customer experience through real-time rates and quotes

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