Responsive redesign improved site speed by 30%, boosted session duration by 20%, and increased ad revenue by 15% while migrating 100% of legacy content seamlessly.
Client
Global health coaching and certification organization
Goal
To develop a responsive website while migrating existing blogs for improved visibility, user experience, and revenue streams
Tools and Technologies
ReactJS, Strapi, Azure API Management, Docker, Kubernetes, AWS CDN
Business Challenge
The client had a website that was static and non-responsive. It had developed extensive and content-rich blogs, but these had been published using an old CMS, Drupal, which severely impacted their SEO and SEM rankings, and reduced reach.
The goal was to redevelop the website with a new CMS that could integrate with multiple platforms to distribute content across various digital channels. Another objective was to leverage the existing content bank without requiring major rework during migration to the new system.
Solution
- Redeveloped a React-based responsive website with new design and positive Lighthouse reports
- Created custom scripts to migrate content from Drupal to Strapi, while retaining or standardizing source formatting
- Developed a headless CMS as a single source to publish content across digital channels
- Integrated tools for monetization
Outcomes
- Greatly improved user experience with a 17% decrease in website bounce rate and 20% rise in average session duration
- Improved website performance to deliver high Lighthouse scores, 30% faster page loading and 10% increase in traffic
- Streamlined content management with headless CMS, resulting in 20% reduction in time taken for content creation and 25% increase in content updates per month
- Integrated new monetization tools to deliver 15% increase in monthly ad revenue and 10% increase in revenue from affiliate marketing programs
